Here’s a video ad the WKC runs prior to our events. It’s put together by a friend of one of our board members. It’s shown on Comcast stations, trying to run the ads during appropriate racing events on TV, in and around the DC, Northern Virginia and Maryland areas. We really have no idea if it does much for attendance. But it certainly can’t hurt.
Road racing is a tough sell. At least two day events; not usually close to home; motel; food; fuel for the truck; high entry fees; etc; etc.