I have 28 years in promoting kart racing. Troy’s post is 100% correct. I’ve read people boasting of the big number of people this race has reached. Remember the impression that exposure leaves can be either good or bad. I see little good coming from this that would encourage new people or parents with kids wanting to give this a shot. This race has little to no comparison with how most people get started in kart racing.
When promoting, the impression you leave is far more important then the number you reach.