Briggs & Stratton Returns to Sponsor the Motorplex at Road America
Sponsorship to begin in 2022, reinforces commitment to the Milwaukee and kart racing communities
Briggs & Stratton today announces a long-term agreement with Road America earning Briggs & Stratton title rights to its renowned Motorplex. A world-class, multi-use, multi-configuration one-mile track used by the Road America Karting Club and the Road America Supermoto School. Road America also uses the Motorplex facility for numerous auto manufacturers’ new car introductions, ride-and-drive events, driving schools, media, and multiple group event-based programs. This announcement further solidifies Briggs & Stratton’s commitment to racing and to the Milwaukee area.
Beginning in 2022, the CTECH Manufacturing Motorplex will become the Briggs & Stratton Motorplex. While this is a newly-formed agreement, the two organizations are not new to working together. In 1999, Briggs & Stratton helped fund the development of the Motorplex. The Company then sponsored the Briggs & Stratton Tunnel between turn #1 and #3 for more than 15 years. Now, given the Company’s growing presence in the kart racing community, it will renew its focus on the Motorplex, which is one of the nation’s premier kart racing facilities that has recently been enhanced with a track resurfacing in 2018 and a new two-story pavilion opening soon.
Briggs & Stratton’s racing engine program is a specialized division with the Company’s Power group.
“This sponsorship reinforces Briggs & Stratton’s place in the Milwaukee community as a large and growing employer with a very bright future,” says Steve Andrews, President and CEO of Briggs & Stratton. “Our racing division fuels the passion for thousands of racers around the world and we are pleased to continue to support racing through this sponsorship – and by manufacturing the leading 4-cycle kart racing engine platform.”
“We couldn’t be prouder to have Briggs & Stratton return to the Motorplex,” said Mike Kertscher, Road America’s President and General Manager. “Their name and reputation fit the image of what the Motorplex is all about; they are committed to excellence in their products and the Road America experience; their values mesh with those of Road America and our partners, and they are a company that embraces the racing industry. Additionally, we want to thank CTECH for its commitment to the Motorplex since 2017 and value their partnership at Road America as the official cart and cabinet provider.”
In addition to the naming rights, Briggs & Stratton will use the facility to help enable and propel its product testing and future product development.