Raphael St-Charles Joins Birel ART North America as Director of Rental Kart Department
St-Charles to also oversee dealer network expansion as well as brand development
With the Birel ART North America program gaining market share each and every month, the expanding program has added to their staff with the hiring of Raphael St-Charles. Making the move back to North America from Europe, Raphael, son of PSL Karting’s co-owner Stephan St-Charles, will oversee Brand Development, expand the Birel ART North America dealer network and be named the Rental Kart Division Director.
“We are excited to have Raphael join our staff,” explained Dominic Labrecque. “Working in Italy at the well known Formula Medicine facility, Raphael has gained experience in the highest level of motorsport and is a key piece to our expanding program.”
As the North American distributor for Birel ART, Ricciardo Kart and Freeline products, the younger St-Charles will work with new and existing dealers throughout the continent.
“We have a great brand and our products are second to none,” explained the newest Birel ART North America employee. “Our race team is continuing to grow and adding to our results resume as well as our rental kart program is expanding with new and existing tracks using the Birel ART line of rental karts for their customers.”
Working on a career in Italy, Raphael St-Charles was working at Formula Medicine, the world-class driver preparation program designed for the world of motorsports. Assisting in the training of some of the world’s top drivers, St-Charles will bring his knowledge and work ethic back to Birel ART North America.
“It is a pleasure for me to be part of this wonderful Birel ART family,” explained Raphael St-Charles. “I think that with the experience gained overseas, I can bring innovation to PSL and to the Birel ART products in North America. With PSL’s continued growth, becoming director of the rental kart division, we will all work towards our common goal of expanding in the karting market.”
For more information to become part of the Birel ART or Ricciardo dealer network, or the PSL Karting Race Team and how to join them for your 2019 racing program, please contact Dominic@PSLKarting.com.
Birel ART North America (PSL Karting) is the National Importer and Distributor of Birel ART products and accessories, including Ricciardo Kart, Kubica Kart and Freeline accessories. Visit www.pslkarting.com to find a retailer near you or to become a dealer. Follow our racing team and product updates via our social media @pslkartingofficial.