GoPro Motorplex and Valvoline Announce Sponsorship Agreement
GoPro Motorplex and Valvoline, a business of Ashland Inc. (NYSE: ASH), announce their new sponsorship agreement today. Under the sponsorship, Valvoline will become the official karting oil for GoPro Motorplex’s state-of-the-art fleet of 25 Sodikart RT8 390cc rental karts capable of speeds up to 55 mph. Also, GoPro Motorplex’s row of 40 garages offering karters superior storage with a yearly lease will be named the Valvoline Garages.
The karting facility’s prime location in Race City USA, Mooresville, N.C., has allowed the Motorplex to attract some of the most prominent karting events in the country, as well as many of the racing industry’s most prominent drivers. Celebrating its two-year anniversary, GoPro Motorplex owned by Justin Marks, proudly welcomes Valvoline, an innovative an industry-leading company.
Partnering with industry-leading brands is central to GoPro Motorplex’s business strategy, said Marks. Valvoline has a rich history in motorsports and this partnership will allow both companies to make strides in promoting quality products in the karting industry. It’s both an honor and a privilege for us to work with Valvoline and represent such a successful brand in the automotive industry.
Laura Carpenter, Director of Marketing for Valvoline added, The Valvoline team is thrilled to work with GoPro Motorplex to expand on our racing heritage. We have a long history of winning on and off the track through our innovation in the motor oil category and are excited to share that passion in such a fun and engaging way with our customers. This is going to be an exciting and great relationship.
Valvoline, a business of Ashland Inc. (NYSE: ASH), has been serving American motorists for over 140 years. In addition to commercial and industrial lubricants, the Valvoline family of products includes Eagle One appearance products, Car Brite car restoration products, Zerex antifreeze, SynPower performance products, MaxLife products created for higher-mileage engines and NextGen, created with 50-percent recycled oil. With approximately 900 locations throughout the United States, Valvoline Instant Oil Change service centers are a leader in serving the quick lube market. For more information, please visit valvoline.com.