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| June 08, 2012 News |
| Eyenovation Multimedia Signs On as Official Marketing Partner for ‘Become One’ Karting Documentary |
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Eyenovation Multimedia today announced their commitment to the ‘Become One’ documentary project, signing on to be the official marketing and design partner of the film. The role will see Eyenovation Multimedia overseeing the film’s promotion and collateral design in an effort to help further the documentary’s reach and awareness.
“I’ve been involved in the sport of karting for nearly 20 years,” commented Eyenovation’s principal Chris Ortenburger. “The resounding sentiment among drivers has always been the desire to get the sport into mainstream consciousness. Projects like this are exactly what the sport needs and I felt it was an exciting opportunity to help.”
In addition to the collateral and marketing design, Eyenovation has also signed on to help incentivize participation in the project. “The only way this project will get off the ground is if people put their money where their mouth is,” added Ortenburger. “I understand that times are tough, so the more we can reward those who help… the better chance this film has in seeing the light of day.”
For pledges of $100 or more, backers will receive an Eyenovation designed “gift package” containing several limited edition items. Each bag will also contain a physical DVD of the film. Several other companies within karting have generously pledged other items to backers of the project, ensuring maximum return on investment.
“It’s really inspiring,” said Eyenovation’s Chris Ortenburger. “To see technology allow for a community driven project like this. It wouldn’t have been possible even just five years ago. We’re excited to help Shofner films get this film off the ground and we hope it’s just the beginning of more exposure for karting.” |
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