Tomorrow, Wednesday July 30th, we’re holding a free online seminar with Dean Case, the Mazdaspeed Communications Officer, on how you can use media and PR to advance your racing.
I’ve had the good luck to attend a couple of Mazdaspeed seminars at PRI and CME the last few years and loved it. They outlined how we could provide value to sponsors at any level and build partnerships that would support (or at least subsidize…) our racing.
The team at Mazdaspeed knows as much about racing and and sponsorship as anyone in the industry. Everyone in karting should be familiar with the Mazda Road to Indy program. It was a shame that only the 50 people in the room were hearing their tips so I connected with Dean Case and we are hosting a free online seminar on Wednesday, July 30th (that’s tomorrow!):
Winning Off the Track: Using the media to provide value to your partners & advance your racing
Dean Case from Mazdaspeed is going to cover:
* The role of the media (it is not their job to make you famous)
* The difference between a press release and a sponsor update
* How to develop a plan to become the local hero
* The need for follow-up and why it matters
* The value of Social Media
* Details that make the difference
Even if you are not on the podium, you can still be on the front page of the local paper, score that radio interview, or drive traffic to your partner’s business.
There are two times, 9a Pacific/12p Eastern and 1:30p Pacific/4:30p Eastern on Wednesday, July 30th. You can RSVP for free here:
P.S. – I know some people haven’t done a webinar or online seminar before – you simply watch and listen via your computer, and type to ask questions. It’s fun, easy, and you don’t have to leave the house.