Well put Dan. It would have been such a cheap buy for a few commercials (as TruTV isn’t ESPN) and the perfect spot for someone to work on new faces.
Briggs & Stratton could have had a $25-50 off any LO206 if you mention Kart Life. WKA could have had a commercial that offered a free tech manual or reduced membership for first-time local racers. You can’t just try to keep bleeding the same people over and over. You ALWAYS need new customers; new growth.