Before trying to understand what your customers want, you need to first define who your customers are.
If your customers are pro level dirt racers, they want something different than club level sprint racers. Determine what your market is, then ask them what makes a great event.
KartLift Kart Stands
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November 15-19, 2017
Las Vegas, Nevada
SKUSA SuperNationals 21
2018 Events TBA