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I think motorsports are much more popular in Italy in general, with a rich history of manufacturing race cars, including the likes of Ferrari, etc.
Italian karts aren’t better because they’re made in Italy, but because Italy is the center of the industry, there are few other sources for quality karts.
At Ferrari, they sell cars to fund their racing effort while in the US they race cars to help advertise and sell cars. Maybe that mentality influences the kart mfrgs as well.